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Brand Positioning
smith&hsu, the Animated Creator of Contemporary Tea Culture
smith&hsu embodies the fusion of Eastern and Western tea traditions, curating a rich and diverse tea world. With over a hundred carefully selected premium teas sourced from renowned tea gardens worldwide, smith&hsu offers a unique tea experience with each blend bearing its distinct tea character.
At the heart of our brand lies the passion for creating exceptional tea delights. From the signature Cream Tea featuring the renowned scone to an extensive array of tea types, including Black, Flavored, Blend, Fruit, Herbal, Green, Oolong, and Pu'er, every sip is a journey of flavors and stories.
Innovation and meticulous material selection are the cornerstones of our self-designed utensils. From teapots, cups, and infusers to tea canisters, plates, and trays, our creations merge modern simplicity with time-honored craftsmanship. With our designer's creative spark and the artisans' dedication, the result is an enchanting fusion of art and functionality.
smith&hsu's modern tea houses, characterized by a blend of minimal elegance and coziness, invite tea enthusiasts to revel in an animated ambiance. Here, people come together to savor teas, exchange ideas, and share dreams. The tea tasting rituals and vibrant social interactions paint a captivating scene, where the beauty of tea culture comes alive.
With each visit, smith&hsu aspires to awaken self-appreciation and heighten sensory awareness. Through our Icon mark tea evaluation process and the meticulous presentation of tea delights, customers embark on an immersive journey of self-discovery and appreciation for tea's essence.
smith&hsu strives to inspire a new generation of tea lovers, igniting an eternal flame that celebrates the timeless charm of tea and its boundless cultural significance. As contemporary tea culture's animated creator, we embrace the past and present, crafting a tea narrative that transcends borders and connects people from all walks of life. Experience the world of smith&hsu, where tea culture comes to life in all its animated splendor.
East × West・東方的茶,與西方的生活觀。
為什麼談中西方文化的對話?一個來自台灣,一個來自丹麥。
smith+hsu 的名字,本身就是一場東西方的相遇。smith 代表西方,hsu 則來自台灣;中間的「+」,象徵兩種文化的連結。
品牌創立過程中,James Hsu 遇見來自丹麥的 Carsten Jørgensen,兩個不同文化背景的人,因茶、設計與生活美學產生交集。James 帶來台灣的茶文化與生活經驗,Carsten 則帶來歐洲的設計視角。他們沒有試圖讓一種文化取代另一種,而是思考如何讓東西方在同一個空間裡相遇,創造屬於當代的新樣貌。這也成為 smith+hsu 持續探索的核心。
Our Essence
of smith&hsu
Welcome to smith&hsu, where the heart of tea culture beats in every sip, and the spirit of togetherness flourishes. Join us in a soulful journey through the world of tea.
旗艦店選在台北中山區。
讓傳統與當代繼續相遇
赤峰街是一個新舊並存的地方。老街屋、傳統產業與日常生活,和咖啡、設計、選物等新的文化樣貌並肩存在;歷史沒有消失,而是在當代生活裡持續被重新理解。這樣的街區,與 smith+hsu 一直探索的事情不謀而合——如何讓傳統進入今天?一杯有著悠久文化的茶,如何成為現代生活的一部分?東方文化又如何與西方設計產生新的可能?因此,來到中山赤峰街,不只是選擇一個店址,更像是讓品牌原本的精神自然延伸。在歷史與當代交會的地方,讓這場關於茶、文化與生活的對話繼續發生。